HR Report 2010/2011 - Deutsche Telekom AG

Abbreviations and key HR terms.

24 The Great Experience How did you handle the project? We selected a group of more than 50 colleagues – one photo per week – from all our departments: HR, technology, finance, sales, marketing and the CEO. When we had the final list of colleagues, we prepared a photo- shooting. It took a week and it was a bit challenging to get the emotions into every picture. So we show our work in a slightly different way. But finally we made it and the result is great. Is the calendar project part of a strategy? Or is it a singular project? Involvement of our employees in this kind of internal activities is a part of an internal communication strategy. Because of the growing popularity of the employees’ calendar, it isn’t just a singular project. What impact did the project have? What was the response of your colleagues? Very positive. Because the calendar was published before Christmas, many of the employees involved in it wanted the calendar as a Christmas gift for their relatives. Generally, the people like the pictures, and lot of new col- leagues ask for a copy of the calendar. In the calendar, there are also impor- tant TMCZ phone numbers, contact numbers and various dates to attend. So the calendar isn’t just a nice accessory on the desk, but also very help- ful. In some cases, we even try to link the picture of a colleague with a spe- cific date, such as his or her birthday, name-day or some important activity of the department happening in that week. By 2012: around 18,000new hires in Europe, over 10,000 in Germany. 129 millionmobile customers and 36 million fixed-network and over 16 million broadband lines worldwide. > Continued from page 21 Four continents, one corporate Group, one team.