life is for sharing. We take responsibility. Overview Of cOrpOrate respOnsibility in 2012.
#Contents. 2 Strategy & management. 4 netWorks 6 Customers. 8 soCiety. 10 employees. 12 suppliers. a 14 Climate & environment. 16 year from a to Z. 18 DisClaimer, ContaCt anD publishing information. this brochure contains excerpts from the 2012 corporate responsibility report of Deutsche telekom. you will find the complete report at: www.cr-report.telekom.com
Deutsche telekom 1 “not only Do We Want to proviDe our Customers With transparent information, We also Want to engage in Dialog With them. We listen. anD not only When talking about neW DeviCes anD teChnologies but also, anD more importantly, When it Comes to issues that affeCt our Communities.” renÉ Obermann, chairman Of the bOarD Of management “to us, ‘We take responsibility’ is an expression of our Comprehensive Cr approaCh that goes beyonD short-term goals anD that inCluDes every single DeutsChe telekom employee.” mariOn schick, chief human resOurces Officer anD labOr DirectOr at Deutsche telekOm ag
Deutsche telekom 3 #transparent how do smart grids work? can new technologies help reduce cO2 emissions? we care, telekom’s cr app, describes it all in a nutshell. the app gives you information on telekom’s most important action areas within society, using numerous 3D animation features, video sequences and interactive graphics. the purpose of we care is to motivate as many people as possible to take a more sustainable approach to life. the app is also a tool that telekom uses to provide the general public with information about its own environmental and social involvement. Our annual cr report provides more detailed information. strategy anD management. We take responsibility. Our goal is to become a global leader in connected life and work. for us, that also includes taking on a leading role in the industry when it comes to assum- ing responsibility for society. the measures that we have developed based on our cr strategy support the long-term success of our company as well as sustainable developments in our society. we focus on three action areas that are closely related to our core business: connected life and work, connect the unconnected, and a low-carbon society. Our slogan “we take responsibility” is an expression of our belief that taking a sustainable approach in all our busi- ness activities is a necessity. value-orienteD Corporate Culture. Our guiding principles and our code of conduct, which is based on those principles, form the basic foundation of our value-oriented corporate culture. we successfully introduced the code of conduct at all of our fully consoli- dated group subsidiaries by the end of 2012. campaigns such as our annual guiding principles Day help our employees embrace our values for the long term. numerous employees, board members and trainees once again partici- pated in the third guiding principles Day, contributing their own efforts. for example, board of management chairman rené Obermann discussed the guiding principles with our employees on his blog and trainees in hamburg released balloons with post cards attached to them containing the guiding principles and personal greetings to the rest of the world. Cr firmly embeDDeD in telekom’s organiZation. the Deutsche telekom board of management carries general responsibility for cr. this emphasizes our commitment to conducting our business respon- sibly. the cr department coordinates and manages the implementation of the cr strategy throughout all business areas and international subsidiaries. it plans and conducts projects revolving around climate and environment, sustainable products and services, supply chain management, social com- mitment and stakeholder involvement. it was placed under the direction of the board member for human resources as part of our new unit, group transfor- mational change & corporate responsibility, in January 2013. the purpose of this new unit is to advance our corporate culture in terms of innovation, transformation and entrepreneurship as well as responsibility for our society and the environment. Our cr performance is our yardstick – and we regularly determine various cr key performance indicators (cr kpis) to measure it. these include the so- cial commitment kpi that we use to measure public perception of our social involvement. we are also listed in the most important indexes and ratings for socially responsible investment. we were able to further improve our position in some of these ratings in 2012. for example, we moved up another three points to 82 (maximum 100) in the rating published by the swiss agency, sam. stakeholDers: not just proviDing information, but get- ting them involveD, too. intensifying stakeholder involvement is vital to the success of our cr activi- ties. Our aim is to take the issues put forward by our stakeholders seriously and to ensure that top quality standards are applied in our stakeholder in- volvement approach. based on our stakeholder management strategy, which we approved in 2011, we came up with six principles for appropriate interaction with our stakehold- ers in 2012. these principles give our employees guidance and require them to pay attention to our stakeholders’ interests in all corporate decisions. they also require our employees to get our stakeholders actively involved. a clearly formulated guideline also provides many practical tips on how to incorporate the principles into daily work routines. We take responsibility. • telekom’s code of conduct serves as a reference for clear rules of conduct for our daily work. it applies to all employees worldwide. • Our guiding principles represent our values and convictions and guide our actions. we held our 3rd guiding principles Day in 2012 to make these guiding principles tangible in our employees’ daily work routines. • members of our international cr manager network include representatives from around 20 international subsidiaries. in 2012, they met to discuss topics such as waste reduction, resource efficiency and our engagement@telekom platform. in its cr program, telekom specifies mandatory targets to be implemented throughout the group in the relevant processes of its core business. in 2012, we developed a “guide for stakeholder involvement” for our employees and defined six principles for interacting with stakeholders. in our “sustainability for breakfast” campaign in 2012, we handed out breakfast boxes containing information on our key sustainability topics to our employees. • • • We Care app illustrates telekom’s Cr aCtivities
4 gesellschaft. #outstanDing
Deutsche telekom 5 #outstanDing high-speed internet and reliable mobile communications connections are key factors for participating in society and for the long-term success of a center of business. telekom creates the technological basis for this with its fixed-line and mobile communications networks — the heart of its business. telekom’s top priority when expanding its broadband infrastructure is quality. this can be seen in the significant awards we have received in this area. in 2012, we won all of the major network tests, including the network test conducted by the chip Online trade portal as well as the “connect” test, where we received first place in germany in terms of phone calls as well as mobile internet. netWorks. fiber-to-the-home. migrating the entire netWork arChiteCture to the in the context of our cr action area, “connect the unconnected”, we work to con- nect towns and communities to the broadband network that were not connected before. a high-performance backbone made up of fiber-optic cables provides the highest transmission speeds possible in the fixed-line network. in order to be able to connect as many households as possible to this network, we are invest- ing extensively in fiber-to-the-home (ftth) technology, where fiber-optic cables are laid up to the subscriber‘s home. in close cooperation with owners and communities, we laid the foundation for ftth in a total of 20 german cities. 4th generation mobile CommuniCations. we are also a leader in the mobile communications area when it comes to developing and implementing innovative technologies. with the new fourth generation mobile communications network (4g), which is based on long term evolution (lte) technology, we can meet the growing demand for fast mobile internet even in areas with weak infrastructure. we set up more than 3,000 base stations between the start of lte roll-out in 2010 and the end of 2012. that means that, together with the two other 800 mhz network pro- viders, we have filled all of the gaps on the map. we also launched our lte service in the higher frequency range of 1,800 mhz in more than 100 of the largest german cities. eleCtromagnetiC fielDs: information anD partiCipation. the levels of our systems and products fall considerably below the legal limits for electromagnetic fields. all of our european mobile communications subsidiaries have also made a commitment to providing more transparency, information, participation and financial support of independent research on mobile communications, a commitment that goes far beyond the legal requirements. throughout the group, they provide information on each indi- vidual base station upon request and actively pursue an open discussion with everyone involved. making netWork infrastruCture anD Data Centers green. climate change is another challenge that we are tackling. we are continu- ously improving the energy efficiency of our current networks and data centers through measures such as operating cogeneration plants at network nodes. in this context, higher performance and less energy consumption go hand-in-hand with reducing our carbon footprint. for example, we have been operating the test data center, Datacenter 2020, in the munich euro industriepark industrial park in cooperation with intel since 2009. the results of our research are systematically incorporated in the planning of new data centers and in current operations. internet protoCol. migrating our entire network architecture to the internet protocol (ip) plays a key role and is scheduled to be completed in the next few years. the fixed and mobile communications networks will then be merged into a single end- to-end next generation ip network with numerous it systems simplified and updated. the voice and data service platforms, which are currently separate, will be integrated onto a standardized platform over the course of the all-ip migration. this will enable us to significantly improve quality and should help reduce energy consumption considerably. Our international subsidiary, makedonski telekom (t-home), is the pioneer in southeastern europe when it comes to the switch-over to all-ip. Once the company has finished upgrading its network with a total investment volume of eur 14 million by the end of 2013, macedonia will be the first country in the region with an entirely ip-supported network. We take responsibility. • we are planning to invest around six billion euros in the fiber- • optic network by 2020. in the context of our network expansion strategy we again launched various cooperation projects with communities under the more broadband for germany program in 2012. • During the reporting period, we implemented the latest, or • fourth, version of the code of conduct on energy consumption of broadband equipment. tomorrow’s state-of-the-art telecommunications networks will use much less energy thanks to load-adaptive technology. Deutsche telekom researched how this technology can be used without interfering with network availability in various projects in 2012. • as in previous years, telekom sponsored the creation of information materials for consumers as part of the information center for mobile communications (iZmf) industry initiative again in 2012. Telekom recognized for iTs neTwork qualiTy.
Deutsche telekom 7 Climate frienDly everyone is talking about the cloud. but what does it actually do? a digital data cloud is a smart, online storage space. a place where you can put all of your data or even entire applications so that you can access them from anywhere at any time. if you use cloud computing, you no longer need your own hard drive. this can help reduce customers’ energy consumption by up to 80 percent. Customers. telekom promotes sustainable Consumption. responsible consumer decisions can make a big difference when it comes to protecting the climate and the environment. we are helping millions of consum- ers and business customers effectively lower their energy consumption and reduce cO2 emissions with our growing offer of green products and innovative ict solutions. One example is the electronic mail service, De-mail, which we in- troduced in 2012. the service uses up to 50,000 fewer tons of cO2 per year com- pared to traditional postal services. Our leasing service for end devices, which already had around 5.5 million users by late 2012, helps conserve resources thanks to longer usage phases followed by professional recycling of devices. at the same time, we are working together with partners from the industry as well as ngOs to improve transparency regarding cO2 consumption throughout the entire life cycle of ict products. in 2012, we completed the carbon footprint calculation for our entertain product, which enables the use of phone, internet and digital tv all via a single connection. Our calculations showed that the ser- vice and its associated components generate around 550 kg of cO2 emissions a year. this calls for improvements, which we are currently working on. Our new entertain media receiver, which will be available as of 2013, supports the power- down mode, which drastically reduces the amount of energy the device con- sumes. product innovation helps increase energy efficiency. in march 2013, we launched a new generation of cordless telephones, the only phones on the mar- ket to receive the blue angel environmental seal in compliance with the Dect standard. the sinus telephones are particularly energy-efficient, low-radiation and come with replaceable batteries. innovative e-health solutions. we invest in wide-ranging research and development activities, in particular in the work of telekom innovation laboratories (t-labs). One example of a re- search area with a high value for society is telemedicine. telemedicine helps reduce healthcare costs and makes many aspects of healthcare much easier – from providing mobile access to electronic patient files to transmitting lab results within a split-second. we have been testing a healthcare app for tablet pcs since 2012 in pilot operation at the berlin-based hospital, charité. targeteD offer for olD anD young. we collaborate closely with our customers to develop products and services that meet their needs in order to make it easier for people with age-related or physical limitations to use modern communications methods. One ex- ample is the smartsenior project. in this project we test different solutions that make it possible for older people to live independently within their own four walls for as long as possible with the help of smart assistance systems. we also focus on the special need to keep young people safe when using new technology. we supported group-wide projects and initiatives for pro- tecting children and young people in our markets. for example, in 2012 we collaborated with 25 companies from the european internet sector to draft a voluntary commitment to providing safe use of the internet for children and young people. improveD Customer serviCe via soCial meDia. telekom launched various measures to further improve customer satisfaction in 2012. for example, we combined all of our “telekom helps” activities from our facebook and twitter channels on the new barrier-free social media plat- form, feedback community, where users can now access them in one place and across all media. the tÜv-rheinland technical services company once again confirmed the high quality of customer service at the telekom customer hotline in 2012. We take responsibility. • voluntary commitments and codes of conduct on consumer protection, e.g., the data privacy code for geodata services, guarantee high standards throughout the group. • we support numerous projects and initiatives on protecting minors such as the ict coalition for a safer internet for children and young people. • we have been publishing an annual data privacy report since 2011. • we evaluate customer loyality by means of structured surveys. Our goal is to increase this value by a total of around 10 percent by 2015. • we made sustainability criteria a permanent part of our Design principles for product design in 2012. Telekom helps cusTomers reduce co2 wiTh secure cloud services.
Deutsche telekom 9 #supportive with the “yes, i can!” initiative, we support projects and institutions that promote independent, confident behavior in children and young people between the ages of 9 and 14. the initiative particularly focuses on supporting organizations that work in difficult social environments. we have already reached more than 50,000 children and young people in germany with a sponsorship volume of eur 2.5 million. the “yes, i can!” initiative entered its third year in 2012 and was recognized for the second time in february by the education for sustainable Development un Decade. soCiety. ConneCt the unConneCteD. the “yes, i can!” initiative is the perfect example of an initiative that puts one of the focal points of our involvement in society into practice. we want to enable as many people as possible to participate in the knowledge and in- formation society. we want to connect the unconnected. we have compiled our broad range of activities revolving around social commitment under the roof of the engagement@telekom program. in 2012, we focused our involvement on projects for which our employees volunteer. we had sponsored more than 300 employee projects by late 2012 – in day care centers and schools, for the environment and many more. we donate up to eur 250,000 a year to these types of projects. we also give our employees the opportunity to work together on-site, using our social Days to volunteer for a good cause. 14,829 telekom employees did volun- teer work in 2012, e.g., as part of one of the 380 social Day. we also get our apprentices and students on cooperative degree programs to participate in targeted initiatives such as the “responsibility wins!” competition, for which around 700 participants submitted over 80 concepts in 2012. first prize went to a team from rottweil, germany that developed a concept to make telekom shops barrier-free. Our engagement@telekom platform was also a focal point of the collabo- ration with our international subsidiaries in 2012. the agenda at the cr manager network meetings with representatives from 20 international subsidiaries featured workshops and sharing best practices on how to put engagement@telekom into practice. involvement beyonD Corporate borDers. Our social commitment involves collaborations with a number of partners. Our employees’ volunteer activities breathe life into these partnerships. a good example is our partnership with Dkms, the german bone marrow Do- nor center, which we entered into in 1994. 7,465 telekom employees had been typed as potential bone marrow donors by late 2012; total monetary donations for typing measures came to more than eur 410,000. thanks to the stem cells donated by 64 telekom employees in germany, patients were given a new chance at life. the millionen lauf charity run that we initiated brings together the ideas of promoting health and social involvement. it is currently the largest charity run in germany. more than 41,000 participants from all over germany ran more than one million kilometers combined, earning donations in the mil- lion euro range from telekom for the “bilD hilft e.v. ein herz für kinder” charity organization. another example of our efforts to open up opportuni- ties for as many people as possible is the “go your way” grant and mentor- ing program initiated by the Deutschlandstiftung integration (integration germany foundation) where we provide content and technical support. the goal of the program is to promote the integration of young, talented people from immigrant backgrounds. sponsoring stem subjeCts throughout germany: the DeutsChe telekom founDation. the Deutsche telekom foundation is currently one of the largest german corporate foundations with funding capital of eur 150 million. it is dedi- cated to improving education levels in the stem subjects (science, tech- nology, engineering, and mathematics) throughout germany. for example, the Deutsche telekom foundation and the little scientists’ house founda- tion held the “inquisitive minds” project competition for day care centers in 2012. the jury selected five winning projects from among the 1,135 applica- tions received, each of which received eur 5,000. We take responsibility. • Our engagement@telekom program compiles our broad-based • social commitment under one roof. each year, we donate eur 250,000 to non-profit organizations for which telekom employees volunteer. • Our donation policy, which we revised in 2011, regulates our company’s donation activities. • we have supported more than 350 projects since 2009 through • the “yes, i can!” initiative, reaching more than 50,000 children and young people. employees can submit requests for support for their volunteer activities via an online platform. we had sponsored more than 300 projects by the end of 2012. • a team from rottweil, germany won our annual trainee competition, “responsibility wins!” in 2012. • we also honored dedicated employees on international volunteer Day in 2012, including “life savers” as part of our partnership with Dkms, the german bone marrow donor center. “Yes, I can!” InItIatIve has reached more than 50,000 chIldren and Young people sInce It was launched.
Deutsche telekom 11 spitZenplatZ some 9,300 trainees in 2012/2013, 1,200 of which are students on cooperative degree programs. that makes telekom the largest training provider in germany. having committed ourselves to a trainee ratio of 8.7 percent of our workforce in germany until 2013, we have a top-ranking position among DaX-30 companies. in order to convince young people to choose telekom as their employer, we address our target group with innovative recruiting activities using channels like social media. for the third time we received first place in the hr social media activities of DaX 30 enterprises competition in 2012. Our commitment to vocational training also extends to subsidiaries in other countries, such as the netherlands, austria and switzerland, where young employees can take advantage of training options. employees. proDuCtivity, performanCe anD poWer: our neW hr strategy. as a global corporation in an industry that is driven by innovation, we expect our employees to be very flexible and ready to learn. Our new hr strategy, which we approved in 2013, creates a framework for this. human resources activities will in future be geared to three long-term benchmarks: productiv- ity, performance and power. • productivity means deploying employees with the right skills and atti- tude, in the right place, and at an appropriate cost in relation to capacity. performance means systematically focusing on performance and es- tablishing a leadership concept that rewards achievement transparently and appropriately. power means our company‘s agility, flexibility and capacity to inno- vate. we create the framework conditions to inspire and motivate our workforce. • • more Women in expert anD management positions. we can look back on positive development since the introduction of the wom- en’s quota in 2010. we have been able to increase the percentage of women in management positions from 19 percent (february 2010) to 24 percent (December 2012). we have also been able to steadily increase the percentage of female employee representatives on our supervisory boards since 2010: from 17.7 percent to 24.8 percent in germany and from 7.4 percent to 25.5 percent on our international supervisory boards. Demography as an opportunity. we see opportunity in the trend toward an aging society in germany. with our strategic hr initiative, “Demography as an opportunity,” we address this development by looking at the topics of life-long learning, promot- ing good health, making working hours more flexible and changing the working culture. Our goal is to accompany every employee throughout their entire, individual life cycle at the company and to offer them ideal development opportunities: in germany and internationally, for women and men, young and old. this also includes offering more flexible working time models and promoting individual health. we give our employees the opportunity to better balance their careers and private lives with mobile, flexible work models, from flexitime and part-time work to lifetime work accounts. Our objective is to further develop our work models so that we can offer even greater flexibility in the future. Our employees have access to a variety of healthcare offers that go be- yond legal occupational health and safety requirements. we also regu- larly analyze age-related health risks as well as those associated with certain job profiles and create targeted prevention programs based on the results, for example the “step by step” training program that aims to prevent accidents on the way to and from work. we use the variety within and outside our company as a source of busi- ness success, social integration, creativity and innovation. by signing the Diversity charter, created by the initiative of the same name, we made an official commitment to promoting diversity at the company. We take responsibility. • Our employee relations policy, which we completed rolling out throughout the group by late 2012, describes the core elements of Deutsche telekom‘s human resources policy. • mandatory compliance with internationally recognized environ- mental and social standards is laid out in our social charter, which is valid throughout the group. • we published health and safety standards in 2012 that clearly exceed legal occupational health and safety requirements. • we were the first DaX-30 company to introduce a quota for women in management positions, which we were able to increase from 19 percent (february 2010) to 24 percent (December 2012). • by December 2012, more than 3,600 managers in germany had attended gender collaboration training courses. • with our voluntary commitment to providing part-time for managers, we are explicitly promoting part-time work in management positions. in 2012, 76 percent of our employees participated in our employee survey, which takes place every two years—the highest participation rate to date. • Telekom ranked aT The Top among daX companies wiTh around 9,300 Trainee posiTion offers.
Deutsche telekom 13 the innovation cycles in mobile communications are growing steadily shorter. more and more raw materials are needed to manufacture new products, some of which are extremely rare and are extracted and processed under critical conditions in newly industrialized and developing countries. for some time now, we have been paying particular attention to the 1.6 percent of our procurement volume that comes from these countries. we published the coltan statement as early as 2005 to make sure that both our direct suppliers as well as their sub-suppliers minimize the social risks that come with extracting raw materials and respect basic human rights. suppliers. trust, Dialog anD Controls. we are also dedicated to creating sustainable supply chains in our other re- lationships with suppliers in more than 50 countries. through our guidelines and voluntary commitments, we require our suppliers to comply with mini- mum social and ecological standards. Our group’s code of conduct and its social charter explicitly incorporate our suppliers in these regulations. we rely on the principles of trust and dialog as well as controls and the assistance of social audits in our relationships with our suppliers. we also promote sus- tainable supply chains in the context of industry initiatives and work closely together with stakeholders on site. suppliers that are interested in entering into a business relationship with telekom have to answer an online inquiry on compliance topics and sustainability criteria. aCtion against violations. if telekom becomes aware that one of its suppliers is in violation of employee rights, we work to come up with sustainable solutions in a scaled escalation pro- cess. take the example of a supplier from china in 2012. after an ngO brought serious accusations against that supplier, we worked together with the supplier to develop a corrective plan with specific measures and began controlling the implementation status that same month. after a crisis meeting and a visit by a high-ranking telekom delegation, the supplier set itself the goal of becoming a model company in the region and in the industry. foCus on supply Chain management. in 2012, telekom’s supply chain management once again received above- average scores in renowned rankings. in order to be able to assess the effec- tiveness of its own measures, telekom conducted the Organizational capac- ity assessment instrument (Ocai) process in January 2013. the tool was de- veloped by the german global compact network. the assessment showed that there is still room for improvement particularly when it comes to training measures and channels for submitting complaints about human rights viola- tions. we are planning targeted measures to improve these areas. the industry information system, electronics tool for accountable supply chains (e-tasc), is a key component of our supply chain management poli- cies. we also use the supplier information recorded in e-tasc to calculate our sustainable procurement cr kpi. this kpi measures the share of our procurement volume that comes from suppliers or sub-suppliers who were audited for compliance with our social and environmental standards. we were able to considerably increase the procurement volume reviewed according to sustainability criteria by 16 percent to a total of 54 percent in 2012. harmoniZing proCurement proCesses throughout the group. in 2012, we focused on harmonizing our procurement processes throughout the group with the aim of continuing to increase the transparency and effi- ciency of our supplier selection process. we developed a concept for supplier selection in which our procurement decisions factor in sustainability criteria with a ten percent weighting. t-mobile netherlands then tested the new selec- tion concept in a pilot project. the plan is to incorporate the concept into the sustainable procurement strategy, making it an integral part of procurement processes throughout the group. We take responsibility. • telekom employees engaged in open dialog with selected suppliers and representatives from ngOs at our fifth sustainable procurement stakeholder Dialog Day in november 2012. • Our sustainability principles are set forth in our global procurement policy. • Our online training tool for buyers, which we revised in 2012, • • contains basic information on telekom‘s sustainability strategy as well as sustainable procurement principles and specific tips for how best to implement them. potential suppliers provide information about their cr activities during a prequalification process via our supplier management portal, which we revised in 2012. the corporate procurement strategy department is responsible for developing concepts and methods for achieving sustainability in our procurement practices. the sustainable procurement working group provides assistance when it comes to realizing sustainability in our procurement activities throughout the group. #DeDicateDTelekom requires suppliers in more Than 50 counTries To guaranTee basic human righTs.
Deutsche telekom 15 recycled telekom sent 1,500 km of used cable (about the distance from berlin to barcelona) to be recycled in germany in 2012. this gave us tons of valuable materials that can be reused in the business cycle. up to 90 percent of the some 9,000 tons of material (mainly copper and plastic) are reused. that not only helps to conserve resources. it also considerably lowers cO2 emissions compared to primary extraction of copper. this was proven in a telekom pilot study, the results of which were published in march 2013. Climate anD environment. key role in Climate proteCtion for the iCt inDustry. the ict industry plays a key role in overcoming the biggest environmental challenge of our time: climate change. according to the smarter 2020 study presented at the climate conference in Qatar in December 2012, which tele- kom helped design, around 16.5 percent of the global emissions predicted for 2020 could be avoided by using information and communications tech- nology (ict). that is the equivalent of 9.1 billion metric tons of cO2 worldwide, around ten times the total amount of greenhouse gas emissions produced in germany. telekom feels that germany – and therefore telekom – has a leading role to play in stemming climate change with ict. that is why we de- velop innovative ict services and solutions and are investing heavily in the expansion of a network infrastructure that is both climate and environmen- tally friendly. we also help consumers and business customers reduce their energy consumption by offering solutions such as cloud services, smart cli- ents, video conferencing and smart grids. Climate proteCtion target in germany: 30 perCent less Co2 by 2020. we help reduce out customers’ carbon footprint – but we also continually work to minimize the impact of our own business activities on the climate. we have set an ambitious goal for this in germany: we are planning to reduce cO2 emissions by 2020 by up to 30 percent compared to the values from 2008. for example, we migrate our network technology over to the more energy-efficient internet proto- col and replace 2nd generation mobile technology with new technology. we have also been able to reduce emissions by promoting more environmentally friendly transportation options, for example through our green car policy and its bonus/ penalty system, which encourages employees to select low-emissions company cars. with this policy, we were able to reduce the cO2 emissions of all new telekom cars from 125g to 120g cO2/km. measuring emissions along the value Chain. we record our progress in reducing cO2 emissions in a comprehensive data management system. this system is used to document group-wide cO2 emissions produced through the use of fossil fuels in our own plants and company cars or through the consumption of electricity. we also developed a concept in 2012 to record emissions that are produced during manufactur- ing and transportation of the goods that we get from suppliers, for example, and by customers using our services. we conducted two supplier workshops in china in 2012 in order to come up with a common approach for measur- ing these emissions. Our calculations of the scope 3 emissions are based on the internationally recognized greenhouse gas (ghg) protocol standard. Deutsche telekom is involved in further advancing the protocol, especially for ict companies. resourCe effiCienCy at the WorkplaCe. we are also committed to designing resource-efficient workstations. in 2012, we installed 5,050 environmentally-friendly multi-functional print- ers throughout germany. the printers can be used from multiple worksta- tions, cutting back annual electricity consumption by around 1,029 mwh (439 metric tons of cO2). we also keep sustainability criteria in mind when purchasing office supplies. Our international subsidiaries are following suit. for example, t-mobile usa reduced the number of printers used at its offices throughout the country by 1,212, reducing annual electricity consumption by around 288 mwh or 191 metric tons of cO2. the company was able to cut back on energy consumption even further by optimizing devices (printers, scanners, fax and copy machines) at all of its locations in the u.s. and puerto rico. We take responsibility. • Our environmental management system makes it possible for us to pursue a uniform environmental policy. Our isO 14,001 umbrella certificate for environmental management systems for 21 Deutsche telekom international subsidiaries was granted/renewed in 2012. the climate change group works to reduce cO2 emissions at telekom. load-adaptive control was on the agenda in 2012. thanks to our green car policy, which encourages the use of low-emissions company cars, we were able to reduce the ave- rage cO2 emissions of new cars in telekom’s fleet from 125g to 120g of cO2/km. the product carbon footprint (pcf) guideline was adopted in 2012 to help us calculate the cO2 emissions caused by our products. • • • • we contribute to a low-carbon society with solutions such as smart logistics, smart grids and smart homes as well as by providing web and video conferencing services. • an online training tool is available in our intranet to teach our employees about using green office supplies. Telekom recycles more Than 1,500 km (abouT The disTance from berlin To barcelona) of cable in Germany alone.
this Overview Of the year prOviDes a crOss-sectiOn Of Our very varieD activities. f/ 06/2012 five prOJects are presenteD an awarD by the Deutsche telekOm fOunDa- tiOn fOr the “inquisitive minDs 2012” cOmpetitiOn fOr Day care centers in 2012. C/ 05/03/2012 telekOm presents an awarD tO the winning prOJects Of the iDeas cOntest, “the internet —it’s not a question of age.” h/ 07/02/2012 telekOm receives the internatiO- nally renOwneD 2012 ethiCal Co- operation aWarD fOr its success- ful cell-phOne re- cycling campaign in 2011 tO benefit the chilDren’s charity OrganiZa- tiOn, “ein herZ fÜr kinDer.” link link link a/ 03/29/2012 telekOm Offers Officially recOgniZeD ChilD proteC- tion softWare. link j/ 08/2012 a Jury selects 123 new prOJects tO be spOnsOreD in the fOurth rOunD Of the “yes, i Can!” initiative. link j a C b D e h f g i k b/ 04/25/2012– 04/26/2012 arOunD 120 representa- tives frOm 26 cOuntries participate in the eighth international ComplianCe Days event in bOnn. link D/ 05/03/2012 g/ 06/2012 i/ 07/2012 k/ 08/24/2012 all “telekOm helps” acti- vities frOm facebOOk anD twitter are brOught tOgether On the new sOcial meDia plat- fOrm, feeDbaCk Community. Deutsche telekOm has been invOlveD in the “siCher online gehen – kinDersChutZ im internet” chilD prOtec- tiOn awareness campaign since July 2012. link link in the year Of the 2012 para- lympic games, telekOm helD a paralympiC training Day in cOlOgne where wheelchair bas- ketball players mareike aDer- mann anD annika Zeyen schÜler cOacheD schOOl stuDents. link the We Care applicatiOn is OffereD as a free DOwnlOaD fOr tablets anD smartphOnes. link e/ 05/18/2012 reaDers Of the traDe JOurnal “cOnnect” chOOse telekOm as the “mobile operator of the year” fOr the thirteenth time in a rOw. link APRILJUNEMarchMAyJULyAUGUST#yeaRfRomatoZ
m/ 09/19/2012 results frOm the smartsenior prOJect are presenteD. the prOJect aims tO give seniOrs the chance Of living inDepenDently in their Own hOmes fOr as lOng as pOssible. link n/ 09/26/2012 Deutsche telekOm’s thirD guiDing prinCiples Day is OrganiZeD by emplOyees anD the bOarD Of management. t/ 12/03/2012 publicatiOn Of the smarter2020 stuDy On the pOtential Of ict fOr climate prOtectiOn. link u/ 12/05/2012 On internatiOnal volunteer Day, telekOm inspires its emplOyees tO get invOlveD anD recOgniZes thOse whO al- reaDy vOlunteer their time. r/ 11/08/2012 the fifth sustainable proCurement stakeholDer Dialog Day is helD in bOnn. at the event, telekOm emplOyees engage in Open DialOg with suppliers, representatives frOm ngOs anD representatives frOm the wOrlDs Of pOlitics anD science. q/ 10/23/2012 fOr the first time, t-mObile usa signs a cOllec- tive agreement with the u.s. CommuniCations Workers of ameriCa (cwa) traDe uniOn. link link link link m n q r ut Z/ 02/2012 telekOm hOlDs a panel DiscussiOn On “Digital learning – smart learning” at Our berlin representative Office. link Z l o p s v W x y l/ 09/2012 o/ 10/2012 s/ 11/2012 v/ 12/2012 x/ 01/28/2012 y/ 02/11/2012 Deutsche telekOm receives the max spohr priZe, One Of germany’s mOst impOrtant Diver- sity awarDs. “sustainability for breakfast” campaign fOr emplOyees is launcheD at telekOm lOca- tiOns in germany. link link almOst 76 percent Of Our emplOyees tell us what they think abOut key cOmpany tOpics in Our employee survey. link p/ 10/2012 hurricane sanDy hits the nOrtheast cOast Of the u.s. t-mObile usa anD its custOmers Donate mOre than usD 850,000 tO the reD crOss. link soCial perfor- manCe report publisheD: a tOtal Of 121 telekOm cOmpa- nies participateD. link telekOm emplO- yees in bOnn anD berlin have haD the chance tO test eleCtriC smart cars On business trips since late January 2013. link 830 cOllabOra- tiOns estab- lisheD with cOmmunities tO expanD the broaDbanD net- wOrk in 2012. link W/ 12/2012 iso-14001- um- brella Certifi- Cate cOvers 21 cOmpanies. link SEPTEMBEROcTOBERNOVEMBERDEcEMBERFebruaryJANUARy
18 Deutsche telekom DisClaimer. this brochure contains forward-looking statements that reflect the current views of Deutsche telekom management with respect to future events. they are generally identified by the words “expect,” “anticipate,” “believe,” “intend,” “estimate,” “aim,” “goal,” “plan,” “will,” “seek,” “outlook” or similar expressions and include generally any information that relates to expecta- tions or targets for revenue, adjusted ebitDa or other performance meas- ures. forward-looking statements are based on current plans, estimates and projections. you should consider them with caution. such statements are subject to risks and uncertainties, most of which are difficult to predict and are generally beyond Deutsche telekom’s control. they include, for in- stance, the progress of Deutsche telekom’s workforce reduction initiative and the impact of other significant strategic or business initiatives, includ- ing acquisitions, dispositions, and business combinations. in addition, regulatory rulings, stronger than expected competition, technological change, litigation, and regulatory developments, among other factors, may have a material adverse effect on costs and revenue development. if these or other risks and uncertainties materialize, or if the assumptions underly- ing any of these statements prove incorrect, Deutsche telekom’s actual re- sults may be materially different from those expressed or implied by such statements. Deutsche telekom can offer no assurance that its expectations or targets will be achieved. without prejudice to existing obligations under capital market law, Deutsche telekom does not assume any obligation to update forward-looking statements to take new information or future events into account or otherwise. ContaCt anD publishing information. Deutsche telekom ag friedrich-ebert-allee 140 53113 bonn, germany District court of bonn hrb 6794, registered Office bonn vat iD no. De 123475223 tel: +49 (0) 228-181-0 further information on Deutsche telekom‘s corporate responsibility activities can be found at: www.telekom.com/corporate-responsibility www.telekom.com/corporate-responsibility/news/123304 and contact: please use our contact forms for questions about the company or products and services provided by our business areas. www.annualreport.telekom.com www.hr-report.telekom.com www.e-paper.telekom.com/epaper-Data_privacy_and_Data_security_2012/ concept and editorial input: Deutsche telekom ag stakeholder reporting gmbh, hamburg, germany Design: plan p. gmbh, hamburg, germany photos: maren fishinger the cr brochure has been published in german and english. the german version is legally binding. email for administrative purposes: firstname.lastname@example.org regulatory authority: federal network agency for electricity, gas, telecommunications, post and railway tulpenfeld 4, 53113 bonn, germany authorized representatives: rené Obermann reinhard clemens niek Jan van Damme timotheus höttges Dr. thomas kremer claudia nemat prof. Dr. marion schick responsible: birgit klesper senior vice president group transformational change & corporate responsibility friedrich-ebert-allee 140 53113 bonn