The 2009/2010 Human Resources Report

Research, development, use. Global and interactive – through Open innovation. Service professionals for customers. Statement by Andreas Moelich, Head of HR International.

“We delight our customers with innovative top technologies and top service. Experts and visionaries find the best prospects for professio- nal development here. In our company, ideas make careers.” Andreas Moelich, Head of HR International Open innovation is taking us to Enterprise 2.0: The future belongs to companies that in- teract openly with their environment – with customers, with inventors and developers, consultants and inventive minds, tech freaks and out-of-the-box thinkers – and who, last but not least, benefit from the wealth of ideas and genius of their employees. We promote networking among our employees all over the globe with social media, and ac- tivate knowledge exchange across units and across corporate boundaries. Through the ongoing process in which we are streamli- ning our hierarchies, we create new room for independent thoughts and actions. We are on the way to Enterprise 2.0.  Innovation Day: We invited our “innova- tion community” to the Innovation Day at Deutsche Telekom’s Berlin Representa- tive Office for the third time in 2009. Here we discussed trends and projects with representatives from the ICT industry, sci- ence and research.  developergarden.com is our community for developers and software architects. Here they can give full rein to their creati- vity and exchange views in detailed dis- cussions with the Group’s experts.  Ideas management: Through our portal “genial@telekom” we offer our emplo- yees optimal, state-of-the-art opportuni- ties to integrate their ideas and know- how in our company and thus make a joint effort to initiate improvements. Global & interactive. New room for independent thoughts and actions. Linking research, development and application. We combine the latest scientific research with application-oriented development to ensure that our products and services delight our custo- mers. To achieve this, we collaborate in a close network of university and scientific institutions and innovative business enterprises.  Leipzig University of Applied Sciences (HfTL): We seek and secure more than just the young talent from our in-company univer- sity. Its outstanding research work also cre- ates the basis for future developments and technologies. Students can apply their know- ledge to their own projects as well as in day- to-day work in the company – and our com- pany profits from the fund of new ideas, concepts and experience.  Deutsche Telekom Laboratories: Over 300 scientists and experts from all over the globe work at Deutsche Telekom Laboratories. A patent for a new idea is applied for every week. Deutsche Telekom Laboratories offer a new quality of cooperation between univer- sity institutions, innovation networks and business enterprises. Service professionals bring innovative technology to the customer. We want to supply customers with high tech that is tailored to their wishes and needs – and to do so at a constantly high level of quality. We there- fore require our employees to embrace a distinct service mentality and technology skills.  Broad basis for top customer service: Our service careers offer our high flyers attractive development opportunities. These include an additional role as product ambassador. In this capacity, for example, they convey know-how and benefits arguments for key products to their colleagues.  Deutsche Telekom on tour: We will be using the Telekom Shop Truck at big events and in sparsely populated areas to bring our pro- ducts even closer to our customers in 2010.  Excellent service bases: With our new contact centers, we are installing competitive cost structures, even better customer service and secure and sustainable jobs in the  Deutsche Telekom Group with workstations that are perfectly tailored to the needs of our employees.  A new way of thinking for new ideas. We are open to impetus from customers and emplo- yees, developers and innovators. Deutsche Telekom strategically combines open innova- tion with their expertise and entrepreneurial thought and action.  Creating the future through innovation. We are involved in state-of-the-art research and application-based development, and we hold future workshops. In this way, Deutsche Telekom is positioning itself at the forefront of the knowledge economy of the 21st century.  Improvement through integration. Experts draw other experts – by throwing our doors open to specialists and experts and firmly binding them to us, we systematically foster talent magnetism in all fields of technology and development. And secure for the com- pany expertise for the connected life and work of tomorrow. Technology meets talent. The 2009/2010 Human Resources Report. 21 Technology

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