The 2009/2010 Human Resources Report

In order to turn our Group vision into action for our customers, HR supports the fundamental transformation of Deutsche Telekom to “One Company.”

Team One Company: One enterprise, one team with one corporate culture. One philosophy for the new Deutsche Telekom: Strategic, structural and cultural transformation go hand in hand. Implementation of the Group’s strategy and life within the new structures can only succeed if they interact with the corporate culture. Last year, in a global dialog moderated by HR, we developed five Guiding Principles that are valid throughout the Group. They are designed to govern the actions of every single employee and are a further development of our former vision and values. They there- fore represent the basis for our shared, dynamic service culture. In the wake of our new Guiding Principles, we are also updating our Code of Conduct, which applies for all employees throughout the company; it translates the Guiding Principles into concrete actions for our day-to-day work. Parallel to a joint vision and shared strategic objectives, we have thus laid the founda- tion for a Group-wide corporate culture. The implementation of our Guiding Principles commenced successfully in Germany and all the national com- panies between the beginning of 2009 and the beginning of 2010. 1. Customer delight drives our actions 2. Respect and integrity guide our behavior 3. Team together – Team apart 4. Best place to perform and grow 5. I am T – count on me The Group’s Guiding Principles. Contents