The 2009/2010 Human Resources Report

In order to turn our Group vision into action for our customers, HR supports the fundamental transformation of Deutsche Telekom to “One Company.”

Team We hold our Pulse Surveys three times a year in order to measure change results in the major transformation projects. The results show where em- ployees see themselves in the change process, and serve as indicators for planning future change activities. Furthermore, the Pulse Survey also meas- ures the progress that the entire company has made on its path to becoming the new Deutsche Telekom. Non-hierarchical communication alters perspectives. A key feature of change management and part of the culture change is an active dialog between executives and employees across all hierarchy levels. Top-down and bottom-up approaches, as combined for instance in the T-Systems “Talking Straight!” initiative, set a good example. As part of its change pro- cess, T-Systems also uses the “360° Feedback” tool, which has already proven useful as an instrument for personal assessment at Deutsche Telekom. We are running other change projects involving intensive communication in the broadband and fixed-network segments as well as in our service companies. in 2009 at T-Home Sales & Service – and from mid-year at T-Mobile Deutschland as well – our “Communicating strategy and Guiding Principles” campaign provided the framework for giving Guiding Principles a fixed place in our approach to daily business and day-to-day work. One special project was the “Increase and encourage performance” scheme, which supported the “BIG 6” – T-Home’s targets for the year 2009 – with change and communication measures. Upsizing, restructuring, downsizing: Continuing the story of our strategic HR program. “Competitive staff”. Sustainable human resources planning: Up to 3,500 new recruits in Germany alone in 2010. Against the background of a looming shortage of experts and of demographical and technological change, Deutsche Telekom must keep its eyes wide open to the future. Despite the economic crisis, the company will therefore continue to balance its age structure and bring new know-how into the company. In Germany alone, we plan to hire up to 3,500 new recruits in 2010, a good 1,400 of them university graduates and experts with job experience. We will offer the remaining 2,100 jobs to young profes- sionals who have trained internally, focusing on graduates from cooperative degree courses. The number of new jobs we are offering thus remains at last year’s high level with 3,664 new employees recruited in 2009. Another approximately 565 junior staff joined the workforce on fixed-term or perma- nent contracts at Vivento Interim Services GmbH (VIS). The headcount in our European and transatlantic mobile communications markets is likely to experience a slight rise, partly due to planned smaller acquisitions. Results of the Group-wide pulse survey, October 2009, in %. Pulse check. High ratings = Very good, good/agree fully, agree. Low ratings = Poor, very poor/do not agree, do not agree at all. “Neither agree nor disagree” ratings are not included Explanations of questions asked: How do you feel? How you do feel in your position? Recommendation = Do you recommend our products and services to your family and friends? Change = Do you understand the changes taking place in the company? Service = Do you consider that we provide excellent service for internal and external customers? One Company = Do you think that we at Deutsche Telekom cooperate as partners in the interest of the company’s overall success? 10 20 30 40 50 60 70 80 National International National InternationalHigh ratings (agree) Low ratings (disagree) How do you feel? Recom- mendation Change Service One Company 56 13 10 7 10 28 17 16 13 19 20 63 78 71 39 53 49 58 48 48 10 20 30 The fifth worldwide pulse survey was held in 28 countries and 18 languages. Over 190,000 employees were invited to participate, participation rate: 63%. 50 60 70 80Downward trend stopped, 2009 extremely positive. Long-term satisfaction monitoring – Group. 65 MAB 05 63 MAB 06 45 Pulse/MAB 08 55 Pulse 07 60 Pulse 09 Contents