The 2009/2010 Human Resources Report

Only a company that attracts talent like a magnet, secures its loyalty and carefully nurtures it, can be sure of a permanent supply of inventiveness, innovative strength and entrepreneurial spirit in all the areas in which it operates.

16|17 On our way to becoming a top ten talent company with the right skills – country for country. Only a company that attracts talent like a magnet, secures its loyalty and carefully nurtures it, can be sure of a permanent supply of inventiveness, innovative strength and entrepreneurial spirit in all the areas in which it operates. For this reason Deutsche Telekom adopts a forward-thinking approach to management of its junior staff. We train our own young people, cooperate with universities to recruit graduates from the talent market, are committed to the Bologna process, and actively promote both cooperative and part-time degree courses. With a global, transparent, systematic HR planning and development program, Deutsche Telekom selectively promotes talent from within its own ranks. In order to make our in-house talent identification and advancement process even more transparent, diverse and effective, in late 2009 we initiated a cross-functional talent management program that embraces all positions throughout the entire Group. Enhancing our reputation and position as an attractive employer. “Attractive employer brand”: A significant improvement in the domestic market. After our international companies had received numerous awards in recognition of their achievements as outstanding employers, in 2009, thanks to a clever portfolio of talent measures, we also made visible pro- gress toward becoming a recognized talent company in Germany. The dif- ficult restructuring measures of recent years and the company’s traditional origins have undoubtedly overshadowed the fact that Deutsche Telekom’s performance in its home market is better than its reputation, not only as the largest training provider, but also as one of the largest recruiters of young people in the Federal Republic of Germany. However, thanks to our inten- sive communications work as part of the “attractive employer brand” proj- ect, together with an on-going, attractive HR policy and HR development, the trend is now definitely moving in the right direction. This is verified by our improved rankings in various studies, such as the recent trendence survey and the “Student Survey” by Universum, which named us the most sought-after employers in the telecommunications industry. In particular, the activities of our Recruiting & Talent Services (see the section on “Anti- cyclical investment: ...”page 19) and new, innovative forms of communication have played a key role, for example with fresh ideas and concepts such as the unconventional “Technology meets Talent” events (see page 19). In 2009, we successfully continued our policy of approaching talented young people directly, at both these and numerous other events such as career days, trade fairs, and school and university events. In 2010, our work will focus on the in-house advancement of young people (for further informa- tion on the topic of recruitment and HR planning, see the section entitled “Team,” page 10). Growing success in Europe and the USA. Deutsche Telekom ranks among the Top 100 companies in the United States with T-Mobile USA. In 2009, we again boasted top rankings across Europe -- T-Mobile Croatia was named the “Employer of First Choice” for the fifth time in succession, while T-Mobile Slovensko won the accolade of “Best Employer,” and T-Systems Italy bagged the “Top Employer Award” 2009. This shows that we are continuing our tra- jectory toward becoming a top address for young peopleand professionals in most of our markets. Expanding our global brand as an employer. In 2010, we will consolidate our position as attractive employers. One way of achieving this will be via the implementation of a global job platform, to which all Deutsche Telekom’s global job advertisements will gradually be added in a transparent fashion. Ultimately, this platform will encompass all internal and external job adver- tisements for all Deutsche Telekom companies. Additionally, in 2010 we are planning a range of targeted measures and campaigns designed to raise our profile as global employers. TalentContents

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