The 2009/2010 Human Resources Report

Delighting our customers – with top service and high-tech products. To this end, we are systematically developing the skills and service mindset of our workforce as well as our corporate culture.

22|23 Deutsche Telekom operates as one of the leading service providers in a global high-tech market. Our aim is to position our company as the leading provider of products and solutions for connected life and work in our sector of the market. This is not only a financial vision but also one that supports society and its networking. To make it come true, we are systematically developing the skills and service mindset of our workforce as well as our corporate culture: High-tech requires high touch. High touch is the cultural link – the relationship between individual talent and the company’s high-tech standard. In this field, we natu- rally use information and telecommunications technology not only to maximize the quality of our HR ser- vices throughout Deutsche Telekom, and especially to further evolve our corporate culture in the direction of Enterprise 2.0. High-tech requires “high touch.” Innovative people secure our future. We are networking our company – to delight our customers in the long term. Telecommunications and information technology (IT) products and services are becoming ever more indispensable in the quality of people’s work and personal lives all over the globe. Increasingly, the processes in place in enterprises in virtually every sector of the economy are based on IT and telecommunications. In order to delight our customers with products and services that are geared to their wishes and needs, we marry the latest scientific research with application-oriented development, and collaborate with scientific institutions, innovation networks and business enterprises. We link employee know-how and ideas with open innovation and entrepre- neurial actions and mindsets. This is the type of networking we are aiming for with our HR strategy and numerous HR measures – first and foremost in order to commodify our innovative technologies as powerful products and services that are brought to our customers by highly efficient service and sales teams. Deutsche Telekom as knowledge producer for forward-looking services and technologies. University of Applied Sciences in Leipzig (HfTL): Securing young technol- ogy talent. With its state-approved bachelor and master courses, Deutsche Telekom’s University of Applied Sciences stands for top-quality, state-of-the- art and practice-oriented technology education. Courses of study in com- munications engineering, communications and information technology, business information systems and information and communications technol- ogy cover the broad range of telecommunications topics. In this way, HfTL guarantees our company access to the latest know-how and highly quali- fied young professionals in fields that are critical in today’s competition. Company flagship for university reform. We actually want to achieve more and be even better: The HfTL objective is to become a “flagship Bologna university.” The results so far show that it has already made considerable progress in this direction. Along with classic on-campus studies, the trend at the university is to offer more cooperative and part-time study programs. With its three-pronged strategy, the university is a “beacon” guiding imple- mentation of the Bologna university reform in enterprise human resources development. This will give hundreds of talented tech-savvy students the opportunity to apply their academic know-how to their own career projects and day-to-day work in the future. In 2010, cooperative students will be in the majority at HfTL. This will make Deutsche Telekom a “co-investor and producer” of (technology) education – giving it a sustainable edge on its competitors, above all against the background of the shortage of specialist workers in the MINT disciplines (mathematics, computer science, natural sciences and technology). Our commitment gives students as well as our company access to a new, rich store of state-of-the-art know-how, fresh ideas and valuable experience. This university commitment is based on the “Bachelor Welcome” motto. Back in 2004, Deutsche Telekom signed the “Bachelors Welcome” declaration issued by the Endowment Association for German Science, thus joining numerous eminent companies that are com- mitted to a sustained effort to combat the expected shortage of specialist workers and to efficient implementation of university reform. TechnologyContents