The 2009/2010 Human Resources Report

Delighting our customers – with top service and high-tech products. To this end, we are systematically developing the skills and service mindset of our workforce as well as our corporate culture.

Technology Research for products and services of tomorrow and thereafter. The research work carried out in Leipzig represents the groundwork for future developments and technologies, including for example the IP-based Next Generation Network (NGN), which is set to merge and replace the traditional telephone and data networks. Students at the university are researching into ways in which we can provide our customers with different services in the accustomed high quality over NGN. A quantum leap, which has received acclaim all over the world, was taken in Leipzig with the storage of light sig- nals. A technology known as ‚slow light’ is considered to be the key tech- nology for the future of the Internet: It could open up a way for Deutsche Telekom to ramp up the capacity of its core network to transport data vol- umes that continue to grow at lightning speed. Our customers will, in turn, profit from high-speed data links and top voice quality – for calls they make via mobile or fixed-network lines, when exchanging business data, working or surfing the Internet, or watching TV via Entertain, our company’s IPTV service. Scientific research and applied product development hand in hand. Deutsche Telekom Laboratories turn ideas into business future. In order to focus and specifically drive innovation activities within the company, we founded the Deutsche Telekom Laboratories as an affiliated institute of the Technical University of Berlin in 2004. Its remit is to develop innovative ser- vices and solutions for our customers. Now, more than 300 scientists from all over the world are working with Deutsche Telekom experts in Berlin and other sites in Darmstadt, at the Ben-Gurion University in Beer Sheva (Israel) and in Los Altos in Silicon Valley (U.S.). The Deutsche Telekom Laboratories are pioneering a new quality of cooperation between university institutions, innovation networks and business enterprises, based on the principles of open and user-centric innovation. Publications by Deutsche Telekom La- boratories appear virtually daily; patents for new ideas are applied for on a weekly basis. Areas of research cover not only user-friendly design for in- novative services and devices such as the Sinus A201 phone, new network architectures and security solutions, but also new technologies such as LTE-Advanced, the next-generation-but-one mobile communications tech- nology. One project that received much attention was the “StreetLab” held in Berlin in summer 2009. Here, children and young people experimented together with design researchers from Deutsche Telekom Laboratories on all aspects relating to the mobile phone. This gave rise to many creative ideas for mobile communications of tomorrow. In the true sense of the word, the Deutsche Telekom Laboratories practice both “Bologna profes- sorships,” career openings for outstanding talent in science and practical work, and also “Bologna research” in the real corporate environment. Transforming corporate culture – opening up the company and make it more democratic. Open Innovation and Enterprise 2.0. The future belongs to companies that shed the fetters of their knowledge silos and open up – especially to those who drive their business: to their customers, to inventors, developers and innovators, and – last but not least – to the “collective intelligence” of their employees. In order to tap the possibilities offered by future growth areas, we are increasingly looking for direct contact and dialog with young talent, customers and innovators. One example of this was when we invited our “innovation community” to the Innovation Day at Deutsche Telekom’s Berlin Representative Office for the third time in 2009. The event saw pres- entations on research and development projects and new trends, as well as discussions with representatives from the ICT industry, research, science and the Deutsche Telekom Group. One pioneering feature in the talent mar- ket is our series of events entitled “Technology meets Talent,” which meshes the vast range of ideas offered by young talent with the skills of our com- pany– without the aggressiveness that is often found at recruiting events. Enthusiastic technology freaks, business administrators who are interested in technology, experts hungry for innovation, and cooperative professors build a learning community there (see the section on “Talent,” page 19). www.developergarden.com. Community for developers and software architects. The future of innovation is ‚open innovation’: This means that new ideas and business models are no longer produced exclusively within busi- ness enterprises but collectively with customers and developers worldwide. We support this actively by opening our platforms and services via open interfaces known as application programming interfaces. In the Developer Garden, the open development community for innovative minds in the web, dedicated developers can give full reign to their creativity and exchange ideas with Group experts. They can use the programming tools supplied to incorporate Deutsche Telekom services quickly and easily in their own web sites and applications, and thus successfully build completely new busi- ness models. Contents