The 2009/2010 Human Resources Report

Martina Schildknecht: Events and social media as elements of change communication. Heading for Enterprise 2.0.

“Getting things moving together.”  On the way to Enterprise 2.0: Blogs with up to 170,000 hits each month; 7,000 users in the „Telekom Xing“; 120 collaborative projects in the Telekom wiki. “One of the most fascinating moments at the Barcamp was seeing how people who didn’t know each other at all were able to settle on a joint course of action and get things moving - all without words.” Martina Schildknecht, Junior Business Consultant at T-Systems, is a member of the “Enter- prise 2.0” team and, in this capacity, vis- ited the Barcamps. She was not the only one seen to enjoy the phenomenon of what is known as “crowd intelligence” as she joined the other participants at the lively interactive event in 2009. “For me the Barcamps are the best indication that we can accept changes very quickly and that, by taking the initiative, we can ourselves help to make them successful.” For this reason, the events are vital elements of change communication, which Deutsche Telekom is using to support the merger of its Germany business in one company. “This simply means collaborating more closely as a matter of course, with more networks in our day-to-day work.” With this in mind, a growing number of employees now use the company’s social networking applica- tions such as the Telekom wiki. A blog plat- form has been set up and “People Net- work,” the company’s internal “Xing” platform, already has over 7,000 registered users. “Without these platforms I would never be able to network so quickly and enjoy exchanges with so many new col- leagues.” 8 Team