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HR Report 2010/2011 - Deutsche Telekom AG

Correct management, exemplary service conduct by our executives, and above all, a corporate culture devoted to entrepreneurial co-responsibility – these are the keys to Telekom’s future as a highly efficient service company and creative driver of innovation.

Competitive workforceHR Big 4 and Group strategy Service culture Talent agenda HR@2012 19 Service culture: A radical transformation to the “new Telekom.” In order to remain successful in future markets, Telekom must bridge the gap between a super-efficient service company and a creative driver of innovations. The keys to achieving this are correct management, exemplary service conduct by our executives, and above all, a corporate culture devoted to entrepreneurial co-re- sponsibility. We have already laid the foundations with our Guiding Principles. As “Enterprise 2.0” we want to reduce hierarchy and status symbols in order to create scope for more co-entrepreneur- ship. Social media and Web 2.0 create ideal opportunities for global networking and short, fast communication channels.