HR Report 2010/2011 - Deutsche Telekom AG

Contents. 6 HR BIG 4 AND GROUP STRATEGY. As a “partner in business,” Telekom’s HR department supports the Group’s core businesses as well as its strategic growth areas and the Group strategy. 10 COMPETITIVE WORKFORCE. Integrated, efficient and elastic corporate and workforce structures are required if we are to offer our customers an outstanding portfolio of products and services. The basis for this is maximum workforce efficiency and effectiveness. 19 SERVICE CULTURE. Correct management, exemplary service conduct by our executives, and above all, a corporate culture devoted to entre- preneurial co-responsibility – these are the keys to Telekom’s future as a highly efficient service company and creative driver of innovation. 25 TALENT AGENDA. We draw on the best talent in all its diversity by offering attractive development opportunities and work environments as an employer. 37 HR@2012. Best service and outstanding products – the key elements in a top customer experience are also the cornerstones of our internal HR organizational structure and HR culture. 41 GLOSSARY. Abbreviations and key HR terms.