HR Report 2010/2011 - Deutsche Telekom AG

We draw on the best talent in all its diversity by offering attractive development opportunities and work environments as an employer.

Competitive workforceHR Big 4 and Group strategy Service culture Talent agenda HR@2012 26 Attractive employer – on our way to becoming one of the top talent companies. Most sought-after employer. We are one of the most sought-after em- ployers in the telecommunications industry in Germany once again in 2010 and well on track back to being one of the top 30 most attractive employers overall. Part of the reason for this is our innovative talent recruiting. Telekom is now considered to be a pioneer among the DAX 30 companies in terms of using social media tools to recruit talent. The diverse and innovative acti- vities of our central Recruiting & Talent Services (RTS) are setting the stand- ard here. Our outstanding internal training and commitment as an advo- cate of the “Bologna process” also contribute a great deal to our growing reputation as an employer. We are well on the way to becoming one of the top talent companies. Awarded worldwide. This has also been confirmed by the numerous awards we have won for being an excellent employer, such as second place in the Employer Branding Award from Trendence for the best image change. Our international companies and shareholdings also won a host of awards in 2009/2010. Slovak Telekom, for instance, topped the table in the Slovakian “Best Employer” study. Our Croatian subsidiary Hrvatski Telekom also took first place in the “Employer of First Choice 2010” rank- ing. The Hungarian subsidiary Magyar Telekom was not only named No. 1 in the 2009 “Best Employer” study in Hungary, since 2010 it has also been one of the top 10 “Best Employers in CEE” – out of all the major employers in central and eastern Europe. Our mobile communications companies in the Netherlands, Austria, Poland, the Czech Republic and the U.S. also achieved excellent rankings. “The Great Experience” – global employer positioning. On the way to becoming a top talent company, we have stepped up our activities since 2010 to systematically establish Telekom as a global, high-profile employer brand. Only in this way will we succeed in inspiring talented young people from the world’s talent spots to join Telekom. Under the slogan “The Great Experience,” we are currently implementing unique selling propositions in order to distinctively convey the qualities of our company as an employer. A global job search platform gives job seekers a worldwide overview of the externally advertised vacancies in our companies. This allows external ap- plicants to learn more about Telekom and find out about the attractive star- ter opportunities, not only in their home country, but also around the world. At the same time, we also want to make “The Great Experience” open and accessible within our company in 2011, with new and more flexible ways of working that make Telekom even more attractive for its employees. We are sending a strong signal here – with Group-wide diversity management and a wide range of measures especially on the issue of work-life balance (see page 31). Company training, academic training and continuing education. The hallmark of a top training company – around 10,000 young people in training. It is a fact that Telekom is one of the largest training providers in Germany. And there’s a good reason for that: nowhere else can we get such direct access to such a huge pool of highly qualified talented people for our company, and nowhere else do we have to do so little to overcome the public-authority image of a former state-owned enterprise than with young people who complete their first degree or vocational training with us. In training year 2010/2011, we had some 10,000 apprentices and students on cooperative degree programs overall. Bologna@Telekom as a talent breeding ground. Around 1,000 of our junior staff are students on cooperative degree programs. On top of this, more than 200 students are enrolled in a full-time degree program at our own University of Applied Sciences (Hochschule für Telekommunikation – HfTL) in Leipzig. As a determined advocate of the Bologna university reform, Telekom’s Bologna@Telekom initiative doesn’t just pool all acti- vities related to the full-time and cooperative degree programs. We also increasingly use it to promote part-time academic courses for our expe- rienced employees: Since the 2010/2011 winter semester, some 200 em- ployees a year can study for a bachelor’s or master’s degree at one of our partner universities alongside their job and with support from the Group in terms of time and financing. From the 2011 winter semester, around 200 more employees will take up this offer on top of the 224 who are cur- rently supported. Award-winning: Telekom as an employer.