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HR Report 2010/2011 - Deutsche Telekom AG

As a “partner in business,” Telekom’s HR department supports the Group’s core businesses as well as its strategic growth areas and the Group strategy.

6 “Your Partner in Business”: The HR mission and how it meshes with the Group strategy. Deutsche Telekom’s transformation into the most highly regarded service company in the industry has entered the next phase. In 2010 we launched activities to hone our vision as market leader for connected life and work through our new strategic program for the Group: “Fix – Transform – Innovate.” As a “partner in business,” Telekom’s HR department supports the Group’s core business as well as its strategic growth areas and the Group strategy through its strategic HR Big 4 program. This also includes HR’s own transfor- mation in the direction of a greater effectiveness, greater efficiency, and an enhanced service culture.