HR Report 2010/2011 - Deutsche Telekom AG

Abbreviations and key HR terms.

12 The Great Experience12 The Great Experience Living guidelines. The first Group-wide Guiding Principles Focus Day was held on the basis of 19 languages, 34 countries and 50 business units. With this Focus Day, held on October 6, 2010 to promote our company values, we took a clear stand to show that our Guiding Principles have reached our Group units all over the globe. The Guiding Principles are set to play a key role in company development over the long term. Numerous em- ployees have launched a broad range of creative activities during busi- ness operations to implement what the Guiding Principles mean for them: in video and Twitter messages, conference calls, at meetings and on posters. The Guiding Principles Focus Day was a resounding success, and will now become an annual event. The Group’s Guiding Principles. Customer delight drives our actions Respect and integrity guide our behavior Team together – Team apart Best place to perform and grow I am T – count on me