HR Report 2010/2011 - Deutsche Telekom AG

Abbreviations and key HR terms.

Platform for dialog. Alongside its online activities, Telekom holds special events designed to maintain or initiate dialog, either as a point of contact with our customers or as a dialog exchange for talented people and future employees. They include not only the usual dialog forums such as the “Technology meets Talent” BarCamp and afterwork events but also our presence at job and industry fairs such as CeBIT. “We make very good contacts with customers at CeBIT.” After trying for a while, the elderly gentleman had unlocked the iPhone, opened the weather app – “and I had won my bet.” Mourad Kharis, team leader of the Mobile Garden at CeBIT, had promised the skeptical customer that he would be using the smartphone on his own in just a few minutes. And, sure enough, after a short advice session and a brief introduction, he managed it without a hitch: “The next thing he wanted to do was go straight to the Telekom Shop – and try out the iPhone at his leisure.” No doubt about it: top marks here for customer bonding! Over 31,000 usersthroughout the Group are registered in our internal Enterprise 2.0 media. Our Telekom Wiki is the medium which provides the greatest benefit and inspires the greatest confidence among the workforce. 51 percent of all employees around the world are already familiar with Wiki. Talking is golden – Telekom in dialog. The Great Experience 17 Direct line, direct exchange. Our blog platform registered around 150,000 accesses each month in 2010. The ‘direct line’ to René Obermann has some 4,400 registered users. Promoting know-how exchange and knowledge management. More than 1,300 projects are handled via our Wiki cooperation platform. Wiki is available to all employees as the open TelekomWiki, and to closed project and user groups as Telekom MyWiki. Using social media the right way. Our aim is for all employees to develop a high level of expertise in dealing with new innovative media. The first step is to create uniform framework conditions for using the interactive media. We have already drawn up social media guidelines together with marketing recom- mendations to cover this area.