HR Report 2010/2011 - Deutsche Telekom AG

Abbreviations and key HR terms.

The Great Experience 21 Czech Republic Around 11 million inhabitants Capital: Prague Official language: Czech Around 3,500 employees At Telekom, we have developed many ideas and measures to promote our “One Company” team spirit. At the Group level, these include the Guiding Principles Focus Day (see page 12/13). The regional companies have also contributed numerous creative ideas such as the employee calendar of T-Mobile Czech Republic (TMCZ). The calendar is part of an internal communications strategy that Blanka Opekarová and her colleagues have developed to strengthen team spirit and cooperation. How did the calendar project come to your mind? A bit of history: I prepare the employees‘ image bank every year. In 2008 we made our first one and it was a great success among our employees. We invited them to a casting so they could become a „face of T-Mobile.“ Then we had a photo-shoot for selected groups of em- ployees in various situations. We‘re using those pictures for internal communication, such as posters, icons and illustration pictures for internal campaigns. Because of the positive feedback from our employees – they enjoy these activities and are proud to be a „face of T-Mobile“ – we decided to prepare a special calendar for 2010 named “Life is for cooking” with favorite recipes from our em- ployees. The calendar was very popular, so for 2011 we decided to show our colleagues what our everyday life involves. > Continued on page 24 “We show our work in a slightly different way.” Team