Please activate JavaScript!
Please install Adobe Flash Player, click here for download

The HR Report 2011/2012.

7 The world of jobs at Deutsche Telekom. Deutsche Telekom goes on the offensive. We will be ramping up our media presence in 2011/2012 with the cross-media campaign “Take charge of your life.” The cam- paign focuses on reconciling the demands of work and personal life – an aspect that is becoming increasingly important for many talents when selecting their employer. In addition to the kickoff theme “Dual career promotion,” three other motifs have been used to date: parental leave, flexible working time models, and mobile work. The campaign includes TV spots, advertisements placed in general interest magazines as well as in career and student maga- zines. In fall 2011, we supplemented the campaign with a cinema spot, which examines the diversity of the world of jobs at Deutsche Telekom. The above sequence of images features motifs from the spot (more at Radio spots were also broadcast at the end of 2011. In the wake of this successful cam- paign, the target group of talents rated Deutsche Telekom brand values such as “innovation” and “competence” much better than before. On a scale of 1 through 4, viewers in the pretest ranked the attractiveness of Deutsche Telekom as an employer at 3.7 – a very good score. The total number of applicants rose from June through October 2011 by over 130 percent to almost 11,000.