Glossary. Service Academy. Continuous qualification measure for our executives in Germany since 2008. Supports our executives in their role as service role models, ambassadors and multipliers for our corporate culture. Go Ahead! Group-wide expert development. Go Ahead! facilitates uniform skills management with Group-wide standards in expert development. STEP up! STEP up! (Systematic & Transparent Executive Development Program) is the Group-wide HR development system which addresses executives throughout the Group. HR@2012. One of HR’s top projects. Reorganization of HR for more quality and efficiency through sharpening the three-role model and a consistent alignment with business requirements. HR – Your partner in business. HR’s mission, based on four strategic cornerstones: Add Value, Enable Transformation, Best People and HR Excellence. Add Value. Staff performance, company labor costs in line with the market. Best People. Long-term HR development focused on promoting employees from among the company’s own ranks. Enable Transformation. Development of a service culture embraced by all executives and employees. Objective: to create a common understanding of service excellence within the Group. HR Excellence. Reorganization of the HR department. The HR@2012 project has been designed to sharpen HR’s profile as a “partner in business.”