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The HR Report 2011/2012.

47 Competitive workforceHR Big 4 and Group strategy Service culture Talent agenda HR@2012 Start up! and Jump in!: Versatile and attractive career entry opportunities for university graduates. Start up! is our internation- al, project-based high-potential program for university graduates with a mindset focused on change and entrepreneurship. The fif- teen-month program is held under the particular attention of the Board of Management and is offered, for example, in the areas of human resources, finance, IT, technology, sales, and service. The 56 university graduates who began through Start up! last year came from 14 different countries. More than 30 percent of partici- pants in the program are international, 49.3 percent are young women. In addition, for committed university graduates with any degree, we offer direct entry through Jump in!. Supporting meas- ures provide new employees with precisely targeted encourage- ment in their first 24 months. In 2011, more than 250 graduates joined Telekom in their preferred field through Jump in!. Commitment to Deutschland-Stipendium scholarship program. By 2014, Telekom will award a total of 360 scholarships to stu- dents from selected universities. A third of the scholarships are reserved for Masters degree programs, two thirds are provided by the company for Bachelor degree programs. As a driver of in- novation in the telecommunications industry, we particularly pro- mote study in fields like mathematics, physics or information and communications technologies, with 30 percent female students. Leaving the well trodden path in addressing school students. With channels such as the award-winning youth magazine “reif” and our new platform “Knowledge changes everything,” we are increasing the number of applications, especially for technical cooperative study programs and the number of applications from women. More than 85,000 players have checked Telekom out virtually on the microsite In “reif,” Telekom pools all its information on career paths. The magazine is both a training brochure and a youth magazine. The Best of Corporate Publishing competition – the biggest of its kind in Europe – awarded “reif” the gold medal. 4,000 readers’ letters and 200,000 clicks on confirm the very strong reader loyalty. Huge commitment of Deutsche Telekom “ambassadors” at universities. In Germany. 2008 to 2011. Number of ambassadors. 300 400 500 600 2008 2009 2010 2011 300 350 430 530