The HR Report 2011/2012.

42 Competitive workforceHR Big 4 and Group strategy Service culture Talent agenda HR@2012 Positive development: Employee satisfaction at Deutsche Telekom. Deutsche Telekom in Germany. Pulse check 2007 to 2011. 10 20 30 40 50 60 70 80 20082007 2009 2010 2011 13 55 45 60 63 65 12 10 19 8 positive (in %) negative (in %) The Early Warning Cockpit gives quarterly information on signifi- cant health-related data. We analyze this data thoroughly to catch critical trends within the teams in the early stages and act pre- ventively. The good practice exchange project Your Voice – Your Chance helped the central team, together with our Technical Ser- vice in Germany, demonstrate very clearly which changes to em- ployee working conditions were needed to achieve greater em- ployee satisfaction and, in turn, to increase customer satisfaction. 2011 pulse check underlines success. The question in our pulse check asking whether teams had seen successful improve- ments implemented after the 2010 employee survey was an- swered “Yes” by two thirds of employees in the Germany seg- ment. This was confirmed by a majority of employees in all other segments too – a very good result. We expanded some questions in the November 2011 pulse check, relating for example to the working environment as well as to workload and resources. Re- sults here too pointed to the success of our employee survey fol- low-up measures. As regards the topics of work volume/quality, work-life balance and recognition, there was an impressive dou- ble-digit increase in the approval rate. Altogether this latest pulse check carried out in November 2011 is clear: employee morale continues to look good. Enterprise 2.0: toward an open culture of innovation. A culture of innovation and Enterprise 2.0: Deutsche Telekom is pursuing technological change and the transformation of customer markets in parallel with the internal transformation in cooperation and working culture. This is symbolized by the possibilities offered by Web 2.0 for new forms of cooperation and interactive customer contact. With the Enterprise 2.0 proj- ect we are targeting the application of collaborative tools to make social media a natural part of a new and creative culture of innovation. We are already one of the leading DAX-30 com- panies with regard to external customer contact and recruit- ment. New forms of cooperation and customer contact. The use of modern Web 2.0 technologies is changing our corporate culture. New opportunities and ways of working together with Web 2.0 tools, plus new opportunities for customer interaction, are im- proving our customer relations internally and externally.

The HR Report 2011/2012.

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